A Machine Learning Application for Raising WASH Awareness in the Times of Covid-19 Pandemic
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A proactive approach to raise awareness while preventing misinformation is a modern-day challenge in all domains including healthcare. Such awareness and sensitization approaches to prevention and containment are important components of a strong healthcare system, especially in the times of outbreaks such as the ongoing Covid-19 pandemic. However, there is a fine balance between continuous awareness-raising by providing new information and the risk of misinformation. In this work, we address this gap by creating a life-long learning application that delivers authentic information to users in Hindi, the most widely used local language in India. It does this by matching sources of verified and authentic information such as the WHO reports against daily news by using machine learning and natural language processing. It delivers the narrated content in Hindi by using state-of-the-art text to speech engines. Finally, the approach allows user input for continuous improvement of news feed relevance on a daily basis. We demonstrate a focused application of this approach for Water, Sanitation, Hygiene as it is critical in the containment of the currently raging Covid-19 pandemic through the WashKaro android application. Thirteen combinations of pre-processing strategies, word-embeddings, and similarity metrics were evaluated by eight human users via calculation of agreement statistics. The best performing combination achieved a Cohen's Kappa of 0.54 and was deployed in the WashKaro application back-end. Interventional studies for evaluating the effectiveness of the WashKaro application for preventing WASH-related diseases are planned to be carried out in the Mohalla clinics that provided 3.5 Million consults in 2019 in Delhi, India. Additionally, the application also features human-curated and vetted information to reach out to the community as audio-visual content in local languages.
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