Combining Offline Causal Inference and Online Bandit Learning for Data Driven Decisions
share
A fundamental question for companies is: How to make good decisions with the increasing amount of logged data?. Currently, companies are doing online tests (e.g. A/B tests) before making decisions. However, online tests can be expensive because testing inferior decisions hurt users' experiences. On the other hand, offline causal inference analyzes logged data alone to make decisions, but once a wrong decision is made by the offline causal inference, this wrong decision will continuously to hurt all users' experience. In this paper, we unify offline causal inference and online bandit learning to make the right decision. Our framework is flexible to incorporate various causal inference methods (e.g. matching, weighting) and online bandit methods (e.g. UCB, LinUCB). For these novel combination of algorithms, we derive theoretical bounds on the decision maker's "regret" compared to its optimal decision. We also derive the first regret bound for forest-based online bandit algorithms. Experiments on synthetic data show that our algorithms outperform methods that use only the logged data or only the online feedbacks.
READ FULL TEXT