Distributed consent and its impact on privacy and observability in social networks
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Personal data is not discrete in socially-networked digital environments. A single user who consents to allow access to their own profile can thereby expose the personal data of their network connections to non-consented access. The traditional (informed individual) consent model is therefore not appropriate in online social networks where informed consent may not be possible for all users affected by data processing and where information is shared and distributed across many nodes. Here, we introduce a model of "distributed consent" where individuals and groups can coordinate by giving consent conditional on that of their network connections. We model the impact of distributed consent on the observability of social networks and find that relatively low adoption of even the simplest formulation of distributed consent would allow macroscopic subsets of online networks to preserve their connectivity and privacy. Distributed consent is of course not a silver bullet, since it does not follow data as it flows in and out of the system, but it is one of the most straightforward non-traditional models to implement and it better accommodates the fuzzy, distributed nature of online data.
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