Personalizing Content Moderation on Social Media: User Perspectives on Moderation Choices, Interface Design, and Labor

by   Shagun Jhaver, et al.

Social media platforms moderate content for each user by incorporating the outputs of both platform-wide content moderation systems and, in some cases, user-configured personal moderation preferences. However, it is unclear (1) how end users perceive the choices and affordances of different kinds of personal content moderation tools, and (2) how the introduction of personalization impacts user perceptions of platforms' content moderation responsibilities. This paper investigates end users' perspectives on personal content moderation tools by conducting an interview study with a diverse sample of 24 active social media users. We probe interviewees' preferences using simulated personal moderation interfaces, including word filters, sliders for toxicity levels, and boolean toxicity toggles. We also examine the labor involved for users in choosing moderation settings and present users' attitudes about the roles and responsibilities of social media platforms and other stakeholders towards moderation. We discuss how our findings can inform design solutions to improve transparency and controllability in personal content moderation tools.


page 3

page 10

page 14


On Predicting Personal Values of Social Media Users using Community-Specific Language Features and Personal Value Correlation

Personal values have significant influence on individuals' behaviors, pr...

The Challenge of Understanding What Users Want: Inconsistent Preferences and Engagement Optimization

Online platforms have a wealth of data, run countless experiments and us...

Meaningful Context, a Red Flag, or Both? Users' Preferences for Enhanced Misinformation Warnings on Twitter

Warning users about misinformation on social media is not a simple usabi...

Examining the Impact of Provenance-Enabled Media on Trust and Accuracy Perceptions

In recent years, industry leaders and researchers have proposed to use t...

Barriers and Opportunities to Accessible Social Media Content Authoring

User-generated content plays a key role in social networking, allowing a...

Designing Toxic Content Classification for a Diversity of Perspectives

In this work, we demonstrate how existing classifiers for identifying to...

Please sign up or login with your details

Forgot password? Click here to reset