Probabilistic Formulation of the Take The Best Heuristic
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The framework of cognitively bounded rationality treats problem solving as fundamentally rational, but emphasises that it is constrained by cognitive architecture and the task environment. This paper investigates a simple decision making heuristic, Take The Best (TTB), within that framework. We formulate TTB as a likelihood-based probabilistic model, where the decision strategy arises by probabilistic inference based on the training data and the model constraints. The strengths of the probabilistic formulation, in addition to providing a bounded rational account of the learning of the heuristic, include natural extensibility with additional cognitively plausible constraints and prior information, and the possibility to embed the heuristic as a subpart of a larger probabilistic model. We extend the model to learn cue discrimination thresholds for continuous-valued cues and experiment with using the model to account for biased preference feedback from a boundedly rational agent in a simulated interactive machine learning task.
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