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10/31/2022
Analysing e-Commerce A/B Tests with Dependent Data: Empirical Evidence on Measurement Uncertainty in Average Basket Value and Other e-Commerce KPIs
Digital technology organizations often use A/B tests to guide their prod...
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11/19/2021
Datasets for Online Controlled Experiments
Online Controlled Experiments (OCE) are the gold standard to measure imp...
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07/22/2020
An evaluation framework for personalization strategy experiment designs
Online Controlled Experiments (OCEs) are the gold standard in evaluating...
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09/08/2019
What is the value of experimentation measurement?
Experimentation and Measurement (E M) capabilities allow organizations...
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07/11/2018
A Recurrent Neural Network Survival Model: Predicting Web User Return Time
The size of a website's active user base directly affects its value. Thu...
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06/07/2018
Designing Experiments to Measure Incrementality on Facebook
The importance of Facebook advertising has risen dramatically in recent ...
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03/16/2018
Online Controlled Experiments for Personalised e-Commerce Strategies: Design, Challenges, and Pitfalls
Online controlled experiments are the primary tool for measuring the cau...
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12/04/2017
Speeding Up BigClam Implementation on SNAP
We perform a detailed analysis of the C++ implementation of the Cluster ...
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06/29/2017
Generalising Random Forest Parameter Optimisation to Include Stability and Cost
Random forests are among the most popular classification and regression ...
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03/07/2017
